James Stevens (OS 1982)
Mr Roses, Sydney, Australia
After leaving school, I wanted to go into finance and real estate, or a hybrid of the two, but I fell into the running of my father’s business. It was a small chain of non-branded flower shops on railway stations around Sydney. Whilst doing this, I studied a Bachelor of Commerce at UNSW in Accounting and Finance.
I soon realised how tough it was managing my father’s business and retail in general, with inventory control, dealing with highly skilled labour, and State Rail as a landlord. I recognised that most of our sales were via phone on a credit card, so I jumped at the idea of having a store on the internet and rebranding. In 1995 Roses Only, one of the first online flower businesses, was born. I subsequently created Fruit Only, Hampers Only and Wine Only etc and we were the first in my industry to advertise on Google and Paypal. However, after two decades, the Australian part of the business was sold. Despite this, I am still trying to grow the Roses Only brand in the USA, UK, Singapore and Hong Kong.
Now I am back in business in Australia, delivering the world’s finest roses, under my new brand Mr Roses, to most parts of Australia. I am determined to keep innovating as much as possible, and I am very grateful for meeting amazing people like the late Michael Crouch, who founded the Centre for Innovation at UNSW.
Finally, I have continued my involvement at UNSW as an advisory council member for the School of Business. I am also closely involved in two online gifting brands, Bockers and Pony, and Snowgoose, as well as several charities.
However, nothing matters more than my family!